Overview

As a UX Designer for the UniFi Network Web App, I focused on simplifying network management workflows and improving usability for IT professionals. My primary challenge was creating solutions that were powerful enough for enterprise users while remaining intuitive for less experienced customers. Working on UniFi and other networking products deepened my expertise in designing for enterprise environments. My contributions spanned SD-WAN Site Magic, network settings (Wi-Fi & more), dashboard, ensuring a scalable and efficient user experience and much more.

Key Contributions

Advocating for User-Centered Design: Introduced on-site usability testing at dealerships, securing stakeholder support to integrate direct user feedback into the design process.

On-Site Usability Testing: Conducted prototype testing with real customers and sales representatives, gathering insights into how users interacted with the system in a real dealership setting.

Iterative Design Refinement: Applied research findings to enhance product browsing, feature discoverability, and navigation flows, ensuring an intuitive and engaging customer journey.

Cross-Functional Collaboration: Worked with marketing, sales, and engineering teams to balance business goals, technical feasibility, and user experience improvements.

Prototyping & Visual Enhancements: Developed and tested high-fidelity Figma prototypes, refining the interface to support a more seamless showroom experience.

Outcome

✔ Increased engagement and ease of use, making it simpler for customers to explore vehicle options.
✔ Sales representatives reported smoother interactions, allowing them to guide customers more effectively through configurations and key features.
✔ Established a precedent for ongoing user research, leading to more informed design decisions in future showroom updates.
✔ Refined key navigation and interaction patterns, reducing friction and enhancing the overall dealership experience.