Overview

At Momence, I lead design across a broad product surface used by studios, gyms, and wellness businesses to manage their operations and customer experience. As the only designer, I work across desktop and mobile, turning complex product requirements, host feedback, and technical constraints into flows that are clear, scalable, and practical to implement.

I work closely with product, engineering, leadership, and customer-facing teams to shape features from early discovery to delivery. This includes using host interviews and internal feedback to understand real studio workflows, define edge cases, align trade-offs, and make sure solutions work for both the business and the people using the product.

I’ve worked on a wide range of areas, including AI-powered features, sales and communication tools, dashboards, booking and payment experiences, and operational flows for hosts and staff. A big part of the challenge is designing for very different user types. From business owners managing growth and retention, to staff handling day-to-day operations, to end customers booking and managing services.

Key Contributions
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Simplified complex SaaS workflows across customer management, memberships, messaging, sales, and studio operations.
Improved data-heavy interfaces by creating clearer hierarchy, better grouping, and more actionable customer information.
Made AI workflows more transparent by clarifying what AI can do, what requires setup, and when staff need to step in.
Designed safer rule-based experiences for memberships, cancellation policies, exceptions, and operational settings.
Strengthened UX copy across labels, helper text, warnings, validations, and empty states.
Translated host feedback into product improvements through interviews, research synthesis, and iterative design.

Outcome

✔ Designed AI flows that save hosts time on repetitive customer communication.
✔ Improved the AI Sales Agent by grounding it in real studio scenarios from user interviews.
✔ Created more realistic conversation flows, edge cases, and staff handoff points.
✔ More intuitive navigation and feature discoverability, leading to higher engagement.
✔ Helped hosts manage leads and customer requests faster while keeping control over AI actions.

Overview

Key Contributions‍

Outcome

Key Contributions
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